By definition the “it factor” is the combination of intangible qualities that sets a person apart. This could be motivation, positive attitude, confidence… or any combination of traits that give them that je ne sais quois. The same holds true...
Your business’ email database is a direct road to your customers. If you’ve collected the email addresses correctly (IE: with the permission of the customer), these are the people that want to hear from you. They’ve given you the keys...